%0 Journal Article %T Amount of Narratives Used on Japanese Pro- and Anti-HPV Vaccination Websites: A Content Analysis %J Asian Pacific Journal of Cancer Prevention %I West Asia Organization for Cancer Prevention (WAOCP), APOCP's West Asia Chapter. %Z 1513-7368 %A Okuhara, Tsuyoshi %A Ishikawa, Hirono %A Okada, Masahumi %A Kato, Mio %A Kiuchi, Takahiro %D 2018 %\ 10/01/2018 %V 19 %N 10 %P 2691-2694 %! Amount of Narratives Used on Japanese Pro- and Anti-HPV Vaccination Websites: A Content Analysis %K Cervical cancer %K human papillomavirus (HPV) vaccination %K anti-vaccination movement %K Internet %K narrative %R 10.22034/APJCP.2018.19.10.2691 %X Background: HPV vaccination is an effective way in preventing cervical cancer. However, HPV vaccinationcoverage rate has fallen to only a few percent in Japan. Anti HPV-vaccination websites often use narratives of thosewho have experienced adverse reactions to HPV vaccine to enhance their persuasiveness. Scholars suggest using thesame medium to promote HPV vaccination online; e.g., presenting narratives of those who have experienced cervicalcancer. We examined the amount of narratives used on Japanese pro- and anti-HPV vaccination websites. Methods: Weconducted online searches using two major search engines (Googl.jp and Yahoo!.jp). Identified websites were classifiedas “pro,” “anti,” or “neutral” depending on their claims. Two independent raters coded the pro and anti websites andcounted the number of narratives of people who experienced side effects of HPV vaccine or cervical cancer. Results:A total 26% of anti websites posted narratives on side effects. No pro websites posted narratives about having cervicalcancer. Conclusion: Pro-HPV vaccination websites is recommended to post narratives to enhance the persuasivenessof their arguments. %U https://journal.waocp.org/article_69120_3a6acde24ca02b8cbd6c5ddaa07abd16.pdf