%0 Journal Article %T Investing in Tobacco Control: Twelve Years of MPOWER Measures and Progress in the Western Pacific Region %J Asian Pacific Journal of Cancer Prevention %I West Asia Organization for Cancer Prevention (WAOCP), APOCP's West Asia Chapter. %Z 1513-7368 %A De Pinho Campos, Katia %A Kashiwabara, Mina %A Teakle, Ashlee %A De Guzman, Ramon %A Lannan, Kate %A Mercado, Susan %D 2020 %\ 07/01/2020 %V 21 %N S1 %P 9-16 %! Investing in Tobacco Control: Twelve Years of MPOWER Measures and Progress in the Western Pacific Region %K Tobacco %K public health %K Noncommunicable Diseases %K health policy %K Public Health Surveillance %R 10.31557/APJCP.2020.21.S1.9 %X Tobacco use has detrimental effects in the Western Pacific Region. The World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC) came into effect in 2005 to address the global tobacco epidemic, and WHO introduced the MPOWER measures to facilitate implementation of key demand-reduction measures of the WHO FCTC at the country level. This paper provides an overview of progress made by countries within the Region since the introduction of the MPOWER measures 12 years ago, and examines challenges and threats hindering their further implementation. %U https://journal.waocp.org/article_89097_35e67c8358c22fb4765055c00cff298d.pdf