TY - JOUR ID - 46058 TI - Relative Importance of Different Attributes of Graphic Health Warnings on Tobacco Packages in Viet Nam JO - Asian Pacific Journal of Cancer Prevention JA - APJCP LA - en SN - 1513-7368 AU - Giang, Kim Bao AU - Chung, Le Hong AU - Minh, Hoang Van AU - Kien, Vu Duy AU - Giap, Vu Van AU - Hinh, Nguyen Duc AU - Cuong, Nguyen Manh AU - Manh, Pham Duc AU - Duc, Ha Anh AU - Yang, Jui-Chen AD - Hanoi Medical University, Viet Nam AD - Y1 - 2016 PY - 2016 VL - 17 IS - S1 SP - 79 EP - 84 DO - http://dx.doi.org/10.7314/APJCP.2016.17.S1.79 N2 -   Graphic health warnings (GHW) on tobacco packages have proven to be effective in increasing quit attempts among smokers and reducing initial smoking among adolescents. This research aimed to examine the relative importance of different attributes of graphic health warnings on tobacco packages in Viet Nam. A discrete choice experimental (DCE) design was applied with a conditional logit model. In addition, a ranking method was used to list from the least to the most dreadful GHW labels. With the results from DCE model, graphic type was shown to be the most important attribute, followed by cost and coverage area of GHW. The least important attribute was position of the GHW. Among 5 graphic types (internal lung cancer image, external damaged teeth, abstract image, human suffering image and text), the image of lung cancer was found to have the strongest influence on both smokers and non-smokers. With ranking method, the image of throat cancer and heart diseases were considered the most dreadful images. GHWs should be designed with these attributes in mind, to maximise influence on purchase among both smokers and non-smokers. UR - https://journal.waocp.org/article_46058.html L1 - https://journal.waocp.org/article_46058_9e2bd8bb763d9ce511ade7dd3d4b9907.pdf ER -