Document Type : Progress of Tobacco Control in South-East Asia Region (Special Issue)
Tobacco-Free Initiative, Regional Office for the South-East Asia, World Health Organization, India.
Tobacco Free Initiative, Department of Health Promotion, WHO HQ, Switzerland.
Unit Head, No Tobacco, WHO HQ, Switzerland.
Director, Department of Healthier Populations and Non Communicable Diseases (HPN), Regional Office for the South-East Asia, World Health Organization, India.
The WHO MPOWER package is a set of six evidence-based and cost-effective measures which was introduced on 7 February 2008 to facilitate the implementation of the provisions of the WHO Framework Convention on Tobacco Control at the ground level. These measures are: Monitoring tobacco use and prevention policies (M); Protecting people from tobacco smoke (P); Offering help to quit tobacco use (O); Warning about the dangers of tobacco (W); Enforcing bans on tobacco advertising, promotion and sponsorship (E); and Raising taxes on tobacco (R). Since its launch, the MPOWER package has become the guiding principle for all the countries of the South-East Asia Region in their crusade against the tobacco epidemic. This review article tracks the implementation of the MPOWER measures in the 11 member countries of the Region based on the last seven WHO Report on the Global Tobacco Epidemic (GTCR), i.e., GTCR2/2009-GTCR8/2021. This is with an aim to enable the countries to review their progress in implementing the MPOWER measures and to take steps to improve their advancement towards reducing the demand for tobacco products at the country level.