West Asia Organization for Cancer Prevention (WAOCP), APOCP's West Asia Chapter. Asian Pacific Journal of Cancer Prevention 1513-7368 23 11 2022 11 01 Mammogram Uptake among Korean American Women in the South: Do Health Beliefs Matter? 3693 3699 90361 10.31557/APJCP.2022.23.11.3693 EN Mi Hwa Lee School of Social Work, Faculty, East Carolina University, Greenville, United States. Abby J Schwartz School of Social Work, Faculty, East Carolina University, Greenville, United States. Yan Luo School of Social Work, PhD student, The University of Alabama, Tuscaloosa, United States. Hee Yun Lee School of Social Work, Faculty, The University of Alabama, Tuscaloosa, United States. 0000-0003-3499-6304 Journal Article 2022 01 22 Background: Breast cancer is commonly diagnosed in Korean American women (KAW), and its incidence rates continue to increase. Despite the increasing burden of breast cancer diagnosis, screening rates among KAW remain low. There is a growing body of literature on breast cancer screening behaviors in this population; however, current knowledge regarding cultural influences and KAW’s mammogram use is limited, particularly in the southern part of the United States. Using the Health Belief Model, this study examined the association of culturally embedded health beliefs and mammogram use among KAW. Methods: Cross-sectional data were obtained from 538 KAW recruited in North Carolina. A hierarchical binary logistic regression was conducted to examine cultural health beliefs associated with mammogram use. Findings: Preventive health orientation (OR=1.16, CI=1.02-1.32) and perceived susceptibility (OR=1.32, CI=1.10-1.58) were positively associated with having a mammogram in the past two years, while fear (OR=0.58, CI=0.36-0.94) was negatively related to getting screened in the past two years. Conclusions: The current study findings inform future intervention strategies to promote mammogram screening among KAW in sociocultural context. https://journal.waocp.org/article_90361_a21c8489eaf72cb87ad8ccf04cf349eb.pdf