Exposure to Tobacco Advertising and Promotion among School Children Aged 13-15 in Vietnam - an Overview from GYTS 2014


Hanoi School of Public Health, Hanoi, Viet Nam


Evidence shows that tobacco advertising and promotion activities may increase tobacco consumption and
usage, especially in youth. Despite the regulation on prohibiting advertisement of any tobacco product, tobacco
advertisement and promotion activities are still common in Vietnam. This article presents current exposure to
tobacco advertising and promotion (TAP) among school children aged 13 to 15 years in Vietnam in 2014 and
potential influencing factors. Data from the Global Youth Tobacco Survey 2014 in Vietnam covering 3,430 school
aged children were used. Both descriptive and analytical statistics were carried out with Stata 13 statistical
software. Binary logistic regression was applied to explain the exposure to TAP among youth and examine
relationships with individual factors. A significance level of p<0.05 and sampling weights were used in all of
the computations. In the past 30 days, 48.6% of the students experienced exposure to at least 1 type of tobacco
advertising or promotion. Wearing or otherwise using products related to tobacco was the most exposure TAP
type reported by students (22.3%). The internet (22.1), points of sales (19.2) and social events (11.5) were three
places that students aged 13-15 frequently were exposed to TAP. Binary logistic results showed that gender
(female vs male) (OR = 0.61, 95%CI: 0.52 - 0.71), susceptibility to smoking (OR = 2.12, 95%CI: 1.53 - 2.92),
closest friends’ smoked (OR = 1.43, 95%CI: 1.2 - 1.7) and parents smoking status (OR = 2.83, 95%CI: 1.6 -
5.01) were significantly associated with TAP exposure among school-aged children. The research findings should
contribute to effective implementation of measures for preventing and controlling tobacco use among students
aged 13-15 in Viet Nam.